YouTube Money Calculator
Use this free YouTube money calculator to estimate your channel’s earnings by niche, views and RPM.
How to use this YouTube money calculator
This free YouTube money calculator estimates your channel’s earnings in three short steps. First, choose your niche from the list, and the RPM field will fill in with that niche’s typical default. Second, enter your monthly views, and change the RPM if you know a better figure for your channel. Third, read the live results: estimated monthly earnings, a daily estimate, a yearly estimate, and the number of views you would need for 1,000 dollars per month. The results update as you type, so you can try different view counts and RPM values to see how they change your earnings.
Worked example
Take a channel with 100,000 monthly views and an RPM of 10 dollars. The YouTube money calculator works out monthly earnings as views multiplied by RPM, divided by 1,000, which is 100,000 multiplied by 10, divided by 1,000, giving 1,000 dollars per month. The daily estimate is monthly earnings divided by 30, which is about 33 dollars per day. The yearly estimate is monthly earnings multiplied by 12, which is 12,000 dollars per year. The views needed for 1,000 dollars per month at an RPM of 10 dollars are 1,000,000 divided by 10, which is 100,000 views, matching the example.
What is RPM?
RPM stands for revenue per mille, and it is what the creator earns per 1,000 views, after YouTube’s 45 percent share of ad revenue. It is not the same as CPM, which is what advertisers pay per 1,000 ad impressions. Because RPM is the creator-side figure, it is the right number to use when you estimate your own earnings. RPM varies a great deal by niche, audience country, season, and ad rates, so two channels with the same views can earn very different amounts. A channel whose viewers are in countries with high advertising rates, or in a niche that advertisers pay more to reach, will usually have a higher RPM.
RPM by niche
The table below gives typical RPM ranges by niche, in US dollars per 1,000 views. These are typical ranges, not guarantees, and actual RPM varies by audience country, season, and ad rates. Finance and Investing: 15 to 25 dollars, default 20. Technology: 8 to 15 dollars, default 10. Education: 5 to 10 dollars, default 7. Beauty and Fashion: 4 to 8 dollars, default 6. Travel: 4 to 8 dollars, default 6. Food and Cooking: 3 to 6 dollars, default 4. Gaming: 2 to 5 dollars, default 3. Entertainment: 2 to 4 dollars, default 3. Music: 1 to 3 dollars, default 2. News and Commentary: 3 to 6 dollars, default 4. If you know your own RPM from YouTube Analytics, use that figure instead of a default, because your own data will always be more accurate than a typical range.
How to raise your earnings
There are three main ways to raise your YouTube earnings, and none of them is a guarantee. First, a higher-RPM niche can raise earnings per view, but it only helps if you can make videos that audience actually wants to watch. Second, audience countries matter: viewers in countries with higher advertising rates tend to produce a higher RPM than viewers elsewhere. Third, watch time matters: longer, engaging videos can show more ads, and a loyal audience that returns regularly helps you grow views steadily. Focus on videos that keep viewers watching, publish consistently, and check your own analytics regularly to see which topics and audiences earn best for you.
Disclaimer: these figures are estimates only, not a guarantee of earnings. Actual earnings depend on audience, geography, season, and ad rates, and YouTube keeps 45 percent of ad revenue, with RPM here being the creator-side figure.
Frequently asked questions
What is RPM?
RPM is what the creator earns per 1,000 views, after YouTube’s 45 percent share of ad revenue. It is not the same as CPM, which is what advertisers pay.
Why does my niche change my earnings so much?
Different niches attract advertisers who pay different rates, and different audiences are worth different amounts to advertisers. A finance audience, for example, usually has a much higher RPM than a music audience.
Are these numbers exact?
No, these are estimates only. Actual earnings depend on audience, geography, season, and ad rates.
What is YouTube’s share?
YouTube keeps 45 percent of ad revenue. RPM here is the creator-side figure, after that share.
How can I increase my RPM?
Focus on a higher-RPM niche where you can make strong videos, grow an audience in higher-paying countries, and improve watch time, so your videos can earn more per view.